Product Marketing Manager

• London, UK
• Permanent
• GBP 60,000.00 to GBP 70,000.00
• Senior
• Marketing, PR & Advertising role within the Internet industry

Job Description: Product Marketing Manager

The company’s mission is to simplify business communications. As a cloud communication leader, we make it strangely simple for businesses to talk to clients, customers and colleagues, wherever they are.

Our marketing team is on the hunt for highly motivated, passionate, detail-oriented and data-driven Product Marketing Manager with B2B, SaaS and telecommunication experience to work in our London office.

You’ll be part of a young and vibrant team spread across San Francisco, Austin, Los Angeles, London, Dublin, Brussels, Iasi, Seoul and Hong Kong.

Close your eyes and imagine……

Messaging and Positioning

• Identifying target customers, their needs, and how our products meet those needs
• Conducting market and competitive analysis and customer segmentation.
• Developing messaging and positioning for our products

Go to Market initiatives

• Executing GTM from concept to launch. Collaborating on the go-to-market plan and strategy.
• Planning and leading successful product launches and ongoing marketing campaigns to educate customers & prospects on the benefits of the company
• Working cross-functionally with Product, Engineering, Marketing, Sales, etc. to support ongoing product adoption and go-to-market launches

Customer Marketing

• Developing and implementing campaigns that drive product adoption among customers
• Collaborating with the product team to create content that helps customers enable our products
• Driving post-launch marketing programs to scale product growth
• Conducting customer interviews to capture content the help with messaging and for cases studies

Sales Enablement

• Providing training and building content, assets, and tools including sales presentations, product one-pagers, webinars, and competitive briefs
• Training the sales team on product positioning, competitors, market trends and product features

Cross-functional activities

• Supporting various marketing programs such as webinars, speaking engagements and partners

Requirements:

To bring the win you’ll have…

• Passion for marketing with 2+ years experience in a product marketing role
• Experience developing and executing GTM plans for B2B companies in different vertical markets
• Experience releasing products and services to new and existing markets including sales enablement
• Outstanding written communications skills with ability to translate complex ideas into simple and intuitive benefits messages
• An ability to collaborate and work cross-functionally with different teams, you are proactive and comfortable working under limited supervision and guidance.
• Strong Excel and analytical skills
• Excellent time management, organisation and project prioritisation skills
• Deep understanding of technical audiences within the market, being able to communicate with IT teams, PMs, CIOs and similar positions. Understanding of the telecommunication industry is a plus.
• Ability to travel up to 25% of the time

Benefits:

Sound good? Here’s what they’re offering in return…

• A fantastic working environment from our bright and modern office in Shoreditch, London
• Competitive salary and perks
• Frequent social events and company goodies
• Free healthy snacks and drinks including fancy coffee for caffeine addicts
• Health insurance
• Pension scheme
• Work laptop and mobile phone including monthly plan