Field Marketing Manager

• London, UK
• Permanent
• GBP 45,000.00 to GBP 50,000.00
• Mid
• Marketing, PR & Advertising role within the Internet industry

Job Description:

The company’s mission is to simplify communications for businesses. They make it strangely simple for businesses to talk to clients, customers and colleagues, wherever they are. This is global communication redefined, free from the tyranny of PSTN lines.

Their marketing team is seeking for a highly motivated, data-driven, organised and experienced Field Marketing Manager to work in our London office and report to the Head of Brand.

You will support our growth, demand-generation and brand-awareness initiatives globally by working closely with our sales team to understand the market priorities. You will also partner with the product team and other members from the marketing team to create high-value events and campaigns that deliver the best experiences for our customers, prospects and partners.

You’ll work as part of a young and vibrant team spread across San Francisco, Austin, Los Angeles, London, Brussels, Iasi, Seoul, Hong Kong and Dublin.

What would you be working on….

• End-to-end planning and execution of events and trade show sponsorships with a focus on sales enablement, follow-up and measurement.
• Developing event programs that effectively create brand awareness, generate leads and influence existing open sales opportunities across all segments of the company’s business.
• Effectively partnering with the sales team to build, execute and drive field marketing activities that impact the company’s pipeline and revenue targets.
• Customer marketing initiatives that help with customer engagement and retention.
• Drive and execute ABM campaigns that help penetrate and expand in the Sales target accounts.
• Plan and execute executive-level thought leadership campaigns and company-hosted events.
• Use of tools and systems such as CRM or marketing automation to analyse the sales pipeline and opportunity data in order to best determine the marketing mix.
• Manage the event and branding campaign budget.
• Inbound marketing campaigns – Working closely with the content team to plan and manage the requirements for third-party content syndication campaigns and management of lead nurturing programs.

Requirements:

To bring the win, you’ll have…

• 3+ years of experience in B2B Field Marketing.
• Experience owning field marketing programs and working across functional teams above and beyond the execution of logistics – including digital advertising, sales enablement, lead follow-up and marketing email campaigns.
• Proven track record of building successful partnerships with sales, product, customer management and technical teams.
• Excellent oral and written communication skills are critical to this role
• Bachelor’s degree required; Marketing or communications degrees preferred.
• Proficiency with MS Office and lead nurturing tools
• The ability to think creatively and stretch the boundaries of traditional lead generation programs
• Travel up to 40% of the time

Benefits:

Sound good?

With 30+ nationalities working at the company, ensuring a diverse and inclusive workplace where they learn from each other is core to their values. They welcome people of different backgrounds, experiences, abilities and perspectives. They are an equal opportunity employer and a pleasant and supportive place to work.

We’re also offering…

• A young, fun and international environment in our Shoreditch office – 8 offices, 30 nationalities, median age under 30
• Competitive salary
• Frequent company events and socials
• Free healthy snacks and drinks, organic coffee for the caffeine addicts!
• Health insurance
• Pension scheme
• Work laptop and mobile phone including monthly plan