LOCATION: Manchester

SALARY: £ 21000 to £ 25000

JOB SECTOR: Marketing, Advertising

JOB MODE: Full time

JOB DESCRIPTION

The company is seeking a creative and highly skilled Digital Marketing Executive to join their fast-paced company at a time of exciting growth. The role holder will take responsibility for the marketing presence of their newly formed online learning business unit.

The role holder will utilise their knowledge of the full marketing mix to produce engaging and results driven campaigns across a multitude of channels including email, social, content and paid advertising.

Duties & Responsibilities

The Digital Marketing Executive role is to fulfil the following duties and responsibilities:

• Paid search campaigns
• Developing and delivering email marketing campaigns
• Manage and deliver the full social content and blog plan for a specific area of the business
• Basic HTML for wordpress and email
• Mapping and introducing marketing automation to campaigns
• Solid experience with MS Word, Excel, PowerPoint
• Digital Marketing skills including SEO, Advertising, Partner, Outreach, Display, Affiliate strategies, Google Analytics, Paid Search, Remarketing and Social Media optimisation
• SEO tasks, including but not limited to: On-page content optimisation, actioning Google crawl errors, keyword performance monitoring, competitor analysis
• Conduct outreach to build working relationships with industry influencers
• Using analytics and direct contact to research new product areas

This role detail is a guide to the work you will initially be required to undertake. It may be changed from time to time to meet changing circumstances. It does not form part of your Contract of Employment.

CANDIDATE REQUIREMENTS

Qualifications

• Qualification in Marketing
• Educated to degree level

Background & Experience

• Experience of digital marketing activities to drive online conversions and lead generation
• Knowledge of multi-channel marketing
• Knowledge and experience of marketing principles
• Target driven and proven track record of hitting targets
• Knowledge of GDPR within both B2B and B2C

Knowledge

• Creating, implementing and reviewing digital and offline marketing campaigns
• Adobe Creative Suite skills
• Knowledge of online learning market

Skills & Competencies

• Strong communication skills
• Being organised with the ability to plan, prioritise, manage and track numerous concurrent activities to deliver work on time;
• Repeated effort and tenacity when overcoming a number of obstacles to achieve a result;
• The ability to gather, collate and analyse information effectively from a range of sources to present and offer knowledgeable workable solutions;
• Work effectively as a team member, making others aware of information that may be useful to them and effectively interacting with stakeholders and partners

Job Type: Permanent

Salary: £21,000.00 to £25,000.00 /year

Application Questions

You have requested that Indeed ask candidates the following questions:

• How many years of Affiliate strategies, Google Analytics, Paid Search experience do you have?
• How many years of digital marketing activities experience do you have?
• How many years of MS Word, Excel, PowerPoint experience do you have?
• How many years of multi-channel marketing experience do you have?
• How many years of SEO, Advertising, Partner, Outreach, Display experience do you have?
• Are you in Manchester, Greater Manchester?
• Do you speak Proficient English (Must)?
• Do you have the following licence or certification: legal to work in the UK?