JOB TITLE: Social And Content Marketing Manager
LOCATION: Manchester
SALARY: £ 23000 to £ 28000
JOB SECTOR: Information Technology
IDEAL START DATE: ASAP
JOB STATUS: Active
JOB MODE: Full time
JOB DESCRIPTION
Role Purpose
As Social Media and Content Marketing Manager AKA Digital Marketing Manager, you will work alongside the Head of Marketing, to create and drive the marketing plan and activities that will support the achievement of the company targets and revenue goals. They are recruiting for an experienced, charismatic and passionate manager to take on this challenging yet rewarding role. You will be responsible for supporting multiple business units and the wider marketing team, using guidelines and your own abilities to amplify our marketing messages. This is a hands-on role liaising the in-house team and other operation teams to maximise every opportunity.
You’ll spot the opportunity, decide on a plan of action and have the autonomy & skills implement it.
Role & Responsibilities
The Social and Content Marketing Manager role is to:
- Take ownership and accountability for all social media channels (LinkedIn, Twitter and Facebook), so experience of creating and distributing content across these channels is essential.
- You will need to have a proven track record of growing a company’s social media presence and will be on top of all of the latest social media trends
- Provide support in the development of our blogs and create and edit content for the website, emails, brochures and more. You should be creative and keen to input ideas into how to make the brand stand out.
This role detail is a guide to the work you will initially be required to undertake. It may be changed from time to time to meet changing circumstances. It does not form part of your Contract of Employment.
CANDIDATE REQUIREMENTS
Qualifications
The successful candidate should have:
A 2:1 or above in a relevant degree
At least 18 months of relevant B2B marketing experience
A track record of success in marketing / digital marketing
Background and Experience
The successful candidate should have:
- Experience of writing compelling copy for various digital & offline channels including the web, social media, press and marketing emails, combined with skills in developing original content for a wide range of audiences
- Experience of all aspects of social media marketing and a strong track record of setting up and optimising social media campaigns
- Experience of working in a fast-paced digital environment
Knowledge
The successful candidate should have excellent knowledge of:
- Managing relationships with internal staff, digital agencies and influencers
- Raising brand profile via SEO and organic search
- Audience and data segmentation
- Developing company marketing collateral
- Business and be results driven – common sense is essential
Skills and Competencies
The successful candidate should demonstrate:
- Experience of Marketing analysis using Google analytics
- Exceptional knowledge of website optimisation
- Photo and video editing skills and experience in using design software
- An understanding of social media metrics and reporting
- Strong creativity, copywriting and proofreading skills
- Great communication and be highly collaborative and a strong team player
- Competence & confidence using software such as; email campaign software, content management systems (WordPress or similar), Social, SemRush, Google AdWords & Analytics.
COMPANY DESCRIPTION
The company was formed as a wholly owned subsidiary of the University of Salford in 2012. Within the company is the Conferencing and Events business. Their vision is: By working in partnership with the University and industry, they inspire and create life-long leaners who deliver growth to UK and International organisations.