https://www.adzuna.co.uk/jobs/land/ad/1955095239?v=CBE6602D0C8F9DD770D0F744F2774FB99B83282E&r=6485699&ccd=f563dfaa4fc9008a52a833fda87176b6&frd=0378b90e3b5bfac17fdc341f357e517e&utm_source=jwicomdirect-dynamic&utm_medium=ppc&partnerb=1&chnlid=2000&utm_content=1&utm_campaign=0.11Marketing / advertising / PR0.111955095239Paid Media ManagerWho We Are Since 2001 thinkmoney has been helping customers stay on top of their finances. We’ve changed a fair bit since then, and we’re growing and developing new things faster than ever. But one thing hasn’t changed, our commitment to looking after our customers. For eleven consecutive years we’ve held a four-star Fairbanking mark to recognise that we help customers manage money well. The brilliant service our customers receive has also earned us a 4 star rating on Trustpilot. In December 2019 we won out latest award for Best Use of IT in Retail Banking at the 20th Banking Tech Awards, highlighting our innovation and digital transformation skills. For more information, please visit our LinkedIn page. Our digital teams are constantly developing new app features based on real customer feedback, and our customer service teams are here to support customers who need that human touch. Our commitment to helping others doesn’t end there. Corporate Social Responsibility is important, and in 2020 we received an award for being the largest fundraiser for Cash For Kids over the last four years, and another for raising £1million for local charities in the last ten years. We have a casual dress code and a relaxed and informal office environment, with an inclusive culture that recognises diversity. Personal Qualities and Cultural Fit We work fast and to a high standard. The only way to constantly deliver in a time of great change is to ensure collaboration between people and departments. We look for people who are intellectually curious as to what is possible, mixed with the pragmatism to understand the operating environment and constraints, be they time, budget or capabilities. The art of the possible mixed with the need to get things delivered. Role Purpose We are looking for a paid media manager to help us grow our base of customers using our mobile banking app. We are a fast-growing business offering a dynamic working environment where innovating on behalf of our customers is at the heart of everything we do. This is a new and exciting position for an energetic, passionate and analytical paid media specialist who is looking to take the next step on the career ladder to join a leading Fintech business based just 15 minutes outside of Manchester City center. Supporting our Head of Digital Marketing, you’ll be given the opportunity to manage, plan, develop, implement and optimise a variety of our paid campaigns. This is a hands-on role that is crucial to our business growth strategy. Role and Responsibilities You will:- possess a strong understanding of paid media channels, paid search, social and display build and manage innovative consumer focused campaigns from scratch with a core focus on KPI and ROI support our Head of Digital Marketing and work collaboratively with our internal teams to ensure maximum campaign efficiencies have the ability to continuously identify and explore new opportunities, and test, learn and maximise the new initiatives that are launched work closely with the design team to generate new and effective creative assets for your campaigns test creative, targeting and landing pages, in order to drive best-in-class results while regularly reporting results to key stakeholders own and maintain all relevant reporting (weekly, monthly and quarterly) on the performance. Essential Criteria A depth of demonstrable, relevant experience of managing paid media campaigns A high degree of numeracy and literacy Demonstrated ability to successfully managing paid media campaigns Strong understanding of paid media platforms Confident with analytics tools (Google Analytics, Facebook Analytics) and a strong understanding of tracking and conversion optimization Ability to produce accurate, commercially focused MI that track against business KPIs Hands on development of solutions for automating campaigns Accuracy and a keen eye for detail Up to date with digital marketing trends Having an unbreakable amount of enthusiasm and desire to learn Desirable Criteria Adwords & Facebook certified Degree educated Experience working in a regulated financial services environment or other regulated sectors Experience running paid media app campaigns Benefits Package Contributory pension 23 days’ holiday rising to 28 days with service An extra day’s leave for your birthday A paid charity day for you to work somewhere as part of our CSR commitments Hapi benefits program, including discounts at leading supermarkets, cinemas and other leading retailers Free parking On-site gym with free personal training Personal lockers and showers On-site restaurant with Costa Coffee Free tea, coffee and fresh fruit Prayer room Annual eye test Employee assistance program